In this episode, Darren Reinke chats with Zack Zarrillo, the co-founder of Alternate Side, a full service music company that represents a diverse roster of platinum and gold talent with a combined catalog of over 5 Billion streams throughout alternative, rock, indie, electronic, and metal. Zack shares how he got into the music business, how he creates brands and businesses for his artists, the raging epidemic of mental health in music industry, how he got involved in the donut business, and why he tells his artists that nobody can care more about their music than they can.