Ep. 56: Alternate Side Co-Founder Zack Zarrillo on Building Authentic Brands in Music
In this episode, Darren Reinke chats with Zack Zarrillo, the co-founder of Alternate Side, a full service music company that represents a diverse roster of platinum and gold talent with a combined catalog of over 5 Billion streams throughout alternative, rock, indie, electronic, and metal. Zack shares how he got into the music business, how he creates brands and businesses for his artists, the raging epidemic of mental health in music industry, how he got involved in the donut business, and why he tells his artists that nobody can care more about their music than they can.
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SHOW NOTES
Where Zack found his passion for music [00:58]
The moment Zack knew he could make a living from music [3:00]
How the Property of Zack blog was started by accident [4:30]
Navigating an acquisition as an 18-year-old [6:22]
How Zack went from blogging to band manager [7:48]
Understanding the different roles within the music industry [8:58]
How Zack used his brand manager experience to start a business [10:14]
The arc of success in music [12:16]
Understanding the economics of music [14:12]
How Zack helps educate his clients on how to take better deals [16:18]
How Zack works with his clients to be more proactive in guiding their careers [19:28]
How Zack builds a brand out of each artist [21:20]
Helping artists stay both relevant and viable [23:37]
How Zack addresses the issue of mental health within the music industry [25:49]
Zack's definition of Greatness [29:25]
How Zack got involved in the donut business [31:13]
Links
Alternate Side Website: https://alternatesi.de/
Zack’s Website: http://zzarrillo.com/
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For additional leadership tips, be sure to check out Darren's book - The Savage Leader: 13 Principles to Become a Better Leader from the Inside Out.