Ep. 43: Sports Agent and Best Selling Author Leigh Steinberg on Why You Need to Practice Being More Present

In this episode, Darren Reinke chats with Leigh Steinberg, a premiere sports agent, author, and philanthropist. Leigh discusses the skillsets learned from negotiating with Ronald Reagan, his journey to becoming a successful sports agents, the importance of strong values, and why you should go to a planetarium if you need perspective.

During his 41-year career, Leigh Steinberg has represented over 300 professional athletes in football, baseball, basketball, boxing, and Olympic sports. He has represented the No. 1 overall pick in the NFL draft a record eight times and is often credited as the real-life inspiration for the sports agent in Cameron Crowe's film Jerry Maguire.

 

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SHOW NOTES

What Leigh was passionate about growing up in Los Angeles [1:09]

  • What drew Leigh to attend UC Berkeley over UCLA [3:01]

  • What Leigh learned from negotiating against Ronald Reagan [4:32]

  • Why learning how to listen is the key to developing trust [6:44]

  • The difficult lessons Leigh learned that helped him become fully present [10:28]

  • The practical steps Leigh takes to understand the finiteness of life [15:00]

  • How Leigh sharpened his skillsets when first becoming a sports agent [16:10]

  • The techniques Leigh uses to help athletes develop their own brands [20:14]

  • How Leigh evaluates clients to determine their viability as a brand [23:13]

  • How social media has impacted Leigh’s clients and their brands [26:24]

  • How athletes’ brands have changed over the years and how Leigh helps coach life after athletics [27:48]

  • How Leigh continues to live out his father’s strong values [33:48]

  • What’s next for Leigh [38:45]

    Links

  • Leigh Steinberg on LinkedIn: https://www.linkedin.com/in/lesteinberg/

  • Steinberg Sports & Entertainment Website: https://steinbergsports.com/en/

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For additional leadership tips, be sure to check out Darren's book - The Savage Leader: 13 Principles to Become a Better Leader from the Inside Out

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Ep. 44: Author and Entrepreneur Mike Michalowitz on Eradicating Entrepreneurial Poverty

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Ep. 42: ServiceNow Impact, GM Aaron Fulkerson on The Power of Pathological Optimism and Strong Values