Ep. 40: SAINT JANE Beauty CEO Casey Georgeson on How to Create a Powerful Brand and Managing the Perception of CBD

In this episode, Darren Reinke chats with Casey Georgeson, Founder and CEO of SAINT JANE. Casey discusses how a $10,000 loan during the Great Depression started her family’s legacy of entrepreneurship, the importance of work life balance as a founder and CEO, why she feels the most successful and powerful brands are emotional, and CBD’s array of health benefits.

SAINT JANE is a luxury CBD beauty company that is small-batch-crafted in California with thoughtful ingredients for an unparalleled skincare experience

 

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SHOW NOTES

  • Casey’s spark for pursuing entrepreneurship [1:05]

  • Why Casey believes the most powerful branding is emotional [5:25]

  • How Casey’s great grandmother started the country’s two largest wine companies during the Great Depression [10:33]

  • Understanding the SAINT JANE Story and why it was Casey’s clearest brand idea yet [14:52]

  • How Casey navigated the early stages of starting her brand [19:18]

  • The three legs of SAINT JANE’S brand positioning [21:00]

  • How Casey manages the perceptions and expectations of being a founder and representing a brand [21:43}

  • How Casey effectively manages brand perception [25:28]

  • How Casey navigates advocating for CBD [27:24]

  • Why SAINT JANE’S mission is to heal people’s skin [28:27]

  • How Casey balances growing her business with prioritizing her family [31:00]

  • Why sleep and HIIT workouts act as Casey’s guardrails in sustaining performance [37:02]

  • A sneak peak into the future of SAINT JANE [40:16]

  • Where you can find SAINT JANE products [41:23]

Links

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For additional leadership tips, be sure to check out Darren's book - The Savage Leader: 13 Principles to Become a Better Leader from the Inside Out

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Ep. 41: Former Breg CEO Brad Lee on Why You Should Lean Into Your Fears

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Ep. 39: Oklahoma City Thunder TV Play by Play Announcer Chris Fisher on the Importance of Curiosity and Versatility