Ep. 63: Jordan Justus on Automotus’ Mission to Reduce Congestion, Improve Safety, and Cut Emissions
In this episode of The Savage Leader Podcast, Darren Reinke sits down with Jordan Justus, the innovative co-founder and CEO of Automotus. Dive into the world of curb management solutions that are reshaping cities and airports worldwide. Jordan shares his journey from a $780 tradeshow test that led to the launch of his successful company. He offers powerful insights on the realities of entrepreneurship, building resilience, and developing thicker skin as an entrepreneur.
Automotus specializes in bringing cutting-edge technology to curb management, helping cities reduce congestion, improve safety, and cut emissions through automated parking management, enforcement, and data collection. Their solutions offer a holistic approach to modern urban mobility challenges.
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SHOW NOTES
Jordan’s early exposure to entrepreneurship and family background in business [01:12]
The importance of building trust and transparent relationships in business [04:54]
Learning from a mentor and the value of integrity in entrepreneurship [06:21]
Transition from college student to CEO and the inspiration behind Automotus [08:39]
Initial steps and challenges in establishing Automotus, including the first tradeshow [11:31]
Overcoming early-stage challenges and securing initial pilots and customers [15:18]
The pivotal role of curb management in urban mobility and the spark of his business idea [24:05]
Practical applications and the impact of curb management solutions on reducing traffic and emissions [27:19]
Jordan’s journey through Automotus’s stages, including cold calling and setting up pilots [30:09]
How reflecting on criticism led Jordan to develop thicker skin [33:31]
Jordan’s personal milestones and recent professional achievements [41:07]
Insights on scaling the business and future directions for Automotus [42:36]
Links
Jordan’s LinkedIn - https://www.linkedin.com/in/jordan-justus/
Automotus Website - https://www.automotus.co/
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For additional leadership tips, be sure to check out Darren's book - The Savage Leader: 13 Principles to Become a Better Leader from the Inside Out.